Kounted, Supporting Success

Effective Date: 16th March 2026

Last Update: 16th March 2026

Business Name: Canford Nox Limited T/As Kounted is a company incorporated in England and Wales with registered number 16792794.

1. Introduction.
  • We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
  • This privacy notice tells you what to expect us to do with your personal information.
    • Contact details
    • What information we collect, use, and why
    • Lawful bases and data protection rights
    • Where we get personal information from
    • How long we keep information
    • Who we share information with
    • How to complain
2. Contact details.
  • Email: hello@kounted.co.uk
3. What information we collect, use, and why.
  • We collect or use the following information to provide and improve products and services for clients:
    • Names and contact details
    • Addresses
    • Gender
    • Pronoun preferences
    • Occupation
    • Date of birth
    • Marital status
    • Third party information (such as family members or other relevant parties)
    • Payment details (including card or bank information for transfers and direct debits)
    • Financial data (including income and expenditure)
    • Transaction data (including details about payments to and from you and details of products and services you have purchased)
    • Usage data (including information about how you interact with and use our website, products and services)
    • Employment details (including salary, sick pay and length of service)
    • Credit history and credit reference information
    • Health information (such as medical records or health conditions)
    • Criminal records data (including driving or other convictions)
    • Telematics data and connected car information
    • Information relating to compliments or complaints
    • Video recordings
    • Audio recordings (eg calls)
    • Records of meetings and decisions
    • Account access information
    • Website user information
  • We collect or use the following personal information for the operation of client or customer accounts:
    • Names and contact details
    • Addresses
    • Purchase or service history
    • Account information, including registration details
    • Information used for security purposes
    • Marketing preferences
    • Technical data, including information about browser and operating systems
  • We collect or use the following personal information for the prevention, detection, investigation or prosecution of crimes:
    • Names and contact information
    • Client accounts and records
    • Video recordings of public areas
    • Video recordings of private or staff only areas
    • Call recordings
    • Financial information eg for fraud prevention or detection
    • Location data
  • We collect or use the following personal information for information updates or marketing purposes:
    • Names and contact details
    • Addresses
    • Profile information
    • Marketing preferences
      Purchase or account history
    • Website and app user journey information
    • IP addresses
  • We collect or use the following personal information for research or archiving purposes:
    • Names and contact details
    • Addresses
    • Purchase or client account history
    • Website and app user journey information
    • IP addresses
  • We collect or use the following personal information to comply with legal requirements:
    • Name
    • Contact information
    • Identification documents
    • Client account information
    • Health and safety information
    • Any other personal information required to comply with legal obligations
    • Safeguarding information
    • Criminal offence data
  • We collect or use the following personal information to protect client welfare:
    • Names and contact information
    • Client account information
    • Health and wellbeing information
    • Emergency contact details
  • We collect or use the following personal information for recruitment purposes:
    • Contact details (eg name, address, telephone number or personal email address)
    • Date of birth
    • National Insurance number
    • Copies of passports or other photo ID
    • Employment history (eg job application, employment references or secondary employment)
    • Education history (eg qualifications)
    • Right to work information
    • Details of any criminal convictions (eg Disclosure Barring Service (DBS), Access NI or Disclosure Scotland checks )
    • Security clearance details (eg basic checks and higher security clearance)
  • We collect or use the following personal information for dealing with queries, complaints or claims:
    • Names and contact details
    • Addresses
    • Payment details
    • Account information
    • Purchase or service history
    • Call recordings
    • Witness statements and contact details
    • Relevant information from previous investigations
    • Customer or client accounts and records
    • Financial transaction information
    • Information relating to health and safety (including incident investigation details and reports and accident book records)
    • Correspondence
    • Location data
4. Lawful bases and data protection rights.
  • Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
  • Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
    • Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
    • Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
    • Your right to erasure – You have the right to ask us to delete your personal information. Read more about the right to erasure.
    • Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
    • Your right to object to processing – You have the right to object to the processing of your personal data. Read more about the right to object to processing.
    • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
    • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
  • If you make a request, we must respond to you without undue delay and in any event within one month.
  • To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
  • Our lawful bases for the collection and use of your data
  • Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Our lawful bases for collecting or using personal information for the prevention, detection, investigation or prosecution of crimes are:
    • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Our lawful bases for collecting or using personal information for research or archiving purposes:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Our lawful bases for collecting or using personal information to comply with legal requirements:
    • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Our lawful bases for collecting or using personal information to protect client welfare are:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
    • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Our lawful bases for collecting or using personal information for recruitment purposes are:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
    • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
    • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
4. Where we get personal information from.
  • Directly from you
  • Regulatory authorities
  • Legal bodies or professionals (such as courts or solicitors)
  • Debt collection agencies
  • Publicly available sources
  • Previous employment
  • Credit reference agencies
  • Suppliers and service providers
4. How long we keep information.
  • For information on how long we keep personal information, see our retention schedule at https://www.kounted.co.uk/retention-policy/
4. Who we share information with.
  • Others we share personal information with
    • Debt collection agencies
    • Other financial or fraud investigation authorities
    • Insurance companies, brokers or other intermediaries
    • Professional or legal advisors
    • Emergency services
    • Insolvency practitioners
    • Regulatory authorities
    • External auditors
    • Organisations we’re legally obliged to share personal information with
    • Publicly on our website, social media or other marketing and information media
    • Previous employers
    • Suppliers and service providers
    • Professional consultants
4. How to complain.
  • If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
  • If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
  • The ICO’s address:
    • Information Commissioner’s Office
      Wycliffe House
      Water Lane
      Wilmslow
      Cheshire
      SK9 5AF
  • Helpline number: 0303 123 1113
  • Website: https://www.ico.org.uk/make-a-complaint
A Note About Our Policies: